从供应链视角看唯品会

Looking at Vipshop from the Perspective of Supply Chain

从2008年唯品会的成立,到2012年电商的爆炸式成长,唯品会紧紧抓住了电商高速发展的列车,但是随着人工智能、大数据、新零售等新概念席卷而来,唯品会作为全网首家垂直电商,未来的路该何去何从?本文基于当前电商环境,从供应链的角度去分析唯品会的整体运营模式和业务分析,主要从市场定位、上游供应商、物流配送方面去阐述。

From its establishment in 2008 to the explosive growth of its e-commerce operators in 2012, Vipshop will seize the rapid development of e-commerce. However, with the advent of new concepts such as artificial intelligence, big data and new retailing, as the only vertical online retailer, What should Vipshop do？ Based on the current e-commerce environment, this article analyzes the overall operation mode and business analysis of Vipshop mainly from the market positioning, upstream suppliers and logistics and distribution based on the supply chain perspective.