摘要
"双十一"经历了从"光棍节"到"购物狂欢节"的演变发展。用鲍德里亚早期的消费社会理论对"双十一"进行分析,其全民狂欢购物的表象背后实则体现了消费社会的符码操纵。广告等大众媒介通过无意识的诱劝制造了消费主体和消费欲望;而看似自主的消费行为反映了消费意识形态对人的驯化。
November 11 has transformed from “Singles’ Day” to “Online Shopping Day”. Seen from the theoretical perspective of Jean Baudrillard, the global shopping festival reflects the manipulation of signs characteristic of the consumer society. Mass media like advertisements produce the subjects who consume as well as their desire for consumption. Behind the seemingly discretionary consumption is the discipline of consumerism.
出处
《牡丹江大学学报》
2018年第2期52-55,共4页
Journal of Mudanjiang University
基金
福建省教育厅人文社科研究项目(JAS150217)
