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跨境电商平台PPP项目建设合作伙伴选择研究 被引量:3

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摘要 跨境电商平台PPP项目有利于集群小微企业发展跨境电商业务,打造集群品牌。科学合理选择跨境电商平台PPP项目合作伙伴对项目成功运作作用显著。对跨境电商平台PPP项目合作伙伴的评价、选择主观性强,运用层次分析法定量确定各备选合作伙伴评价指标的权重,然后通过模糊综合评价对各备选合作伙伴评价指标进行分析,科学、合理选择跨境电商平台PPP项目合作伙伴,力促小微企业跨境电商业务积极开展。
作者 费小燕
出处 《电子商务》 2018年第2期35-39,共5页 E-Business Journal
基金 佛山市哲学社会科学规划项目<"互联网+"背景下佛山小微企业发展策略研究>(项目编号:2017-GJ55)
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