摘要
陇南地区虽然经济发展相对滞后,城市规模较小,但奇山异水间的陇南却是甘肃的"颜值担当",稍加修饰便是一个开放式的生态大景区。陇南不光山奇水秀,而且具有悠久的历史文化,因而乡村旅游资源十分丰富。但自古以来的交通不便阻碍了陇南市旅游业的发展。近年来,陇南乡村旅游电商初见端倪,伴随着兰渝铁路的全线通车,陇南的开放大门真正地被打开了,兰渝经济圈的辐射效应无疑为陇南地区乡村旅游电商的发展带来了更大的契机。本文正是基于这一点,利用SWOT模型分析了陇南地区乡村旅游电商发展的优势、劣势以及外部的机会与挑战,并为陇南地区乡村旅游电商的发展提出了相关的对策建议。
Longnan is the scenic wonderland of Gansu province and can be built as a large open ecological scenic spot with the modification, although the economic development is relatively backward and the scale of city is small. It also has abundant rural tourism resourse with long history and colorful culture. However, since ancient times, the traffic has blocked the development of tourism. In recent years, the rural tourism e-commerce has just developed with the progressively completion of Lanyu railway line, when Longnan is open in real sense. The economic radiation effect of Lanyu economic circle has brought an opportunity to the rural tourism e-commerce in Longnan. Based on this, this paper used the SWOT model to analyze development strengths, weaknesses, external opportunities and challenges of rural tourism e-commerce in Longnan, and put forward some countermeasures in the end
出处
《农业网络信息》
2018年第1期13-16,26,共5页
Agriculture Network Information
基金
2017年度甘肃省高等学校科研项目"基于省级重点实验室的县域电商服务生态模式研究"(编号:2017B-66)
陇南市2016年市列科技项目"陇南电商扶贫的现状
问题及对策研究"(编号:2016-29)的支持