论企业在非物质文化遗产保护中的作用——以贵州茅台集团为例

On the Function of Enterprises in Protecting Intangible Cultural Heritage——Taking Kweichow Moutai Group as an Example

对技艺类非物质文化遗产进行生产性保护早已成为学界的共识。企业是实施技艺类非物质文化遗产生产性保护的主体,对于技艺类非物质文化遗产的保护发挥着重要作用。以贵州茅台集团为例,对其通过生产来保护、传统酿造技艺的模式进行全面分析,得知茅台集团在通过生产实现对传统酿造技艺保护的同时,还积极通过私权来保护非物质文化遗产;在实现企业规模化、产业化的同时,较好地保护和传承了传统酿造技艺。然而生产性保护的终极目标还是保护非物质文化遗产,茅台集团仍需要进一步提高员工的非物质文化遗产保护意识,挖掘"非遗"特有的精神内涵,构建传统酿造技艺的法律保护体系。

Applying productive protection to intangible cultural heritage （ craft）is an effective approachagreed among the concerned academic circles. Enterprises are the principals providing such protection andcan thus play an important part in this respect,a good example of which is Kweichow Moutai Group that hasbeen protecting and inheriting the traditional technique of making Moutai through producing it. In addition toprotection through large - scale,commercialized production,the Group has also put the traditional techniquein question under legal protection of private rights. The ultimate purpose of productive protection,however,is preservation of intangible cultural heritage and the Group needs to cultivate a better understanding of protecting such heritage among its employees and explore deeper into the spiritual core of protecting intangiblecultural heritage so as to construct a legal protection system for the traditional Moutai making technique.