当代网络剧的爆发对电视剧产业结构的影响

The Impact of Prevailing Online Series on Teleplay Industry Structure

随着新媒体的发展,作为一种新型视听表达方式的网络剧借助互联网的普及应运而生,而传统电视受众的背离现状也为网络剧的爆发提供了可能,再加上各大视频网站营销模式的升级和重新建构,各个方面都在对传统电视剧产业结构造成影响。文章就网络剧发展原因和受众心理需求变化两方面阐述其具体影响。

As a new audio-visual representation, online series have mushroomed in response to the rapid development of the Internet. In addition, other influencing factors have made impacts on traditional structure of Teleplay industry, such as the receptors＇ unfavorable opinions on TV program, marketing modes＇ upgrade and re-structuring of online-video sharing sites. Based on the analysis of the online series＇ development and receptors＇ psychology, the paper is intended to give a detailed explanation of those impacts