基于新媒体时代的大学生网络创业模式分析

Analysis of College Students' Network Entrepreneurial Model Based on the New Media Era

网络经济的迅速发展,使得电子商务行业成为中国社会经济中的重要组成部分。在网络推动电商模式和消费习惯变革的同时,电子商务凭借着其独有的优势成为众多大学生中最受欢迎且具有广阔发展前景的就业创业模式。在大学生大量涌入电子商务网络创业的背景下,需要对大学生网络创业的现状及创业模式进行重新审视,对网络创业渠道模式构建进行深入研究,为大学生网络创业者提供了崭新的思路和发展方向。

E-commerce industry has become an important part of Chinese social economy with the rapid development of networkeconomy. While the network is promoting the electric business mode and consumption habits to change, the electronic commerce withits unique advantages has become the most popular and the broadest model of entrepreneurial employment of many college students.Under the background of college students pouring into the electronic commerce network entrepreneurship, it＇s needed to review thecurrent situation and entrepreneurial model of college students＇ network pioneering, to conduct the in-depth research on the channelmodel for network pioneering, to providea new train of thought for the college students＇ network entrepreneurs and development direction.