心理学视角下大学生使用微媒体的行为调查与分析

移动互联网时代微媒体对大学生思想行为产生了较大影响。通过对682名大学生使用微媒体的行为特点进行调查,得出:大学生使用微媒体主要是获取信息、社交和情绪表达;大部分学生每天使用时间都在1小时以上;关注的用户多为朋友和名人,内容多为朋友动态、娱乐和社会新闻;发布的内容多为情绪宣泄和个人展示;大多数人表示对微媒体有一定的依赖,部分人表示学习受到影响。从心理学视角对此现象进行了分析,并提出相应解决对策:加强媒介素养教育;构建微媒体网络互动社区;营造富有正能量的网络场域氛围。

In the age of mobile Internet, micro -media havea great impact on the thinking and behavior of college students.Through the survey of the behavior characteristics of 682 college students using the micro-media, the conclusion is that college students use the micro-media mainly for information, social and emotional expression; most of students use more than one hour per day;Concerned users are mostly friends and celebrities, and mostly content is about friends, entertainment and social news release; contentis mostly about emotional catharsis and personal display; most people said they have a certain dependence on micro-media, and somepeople said that learning is affected. This phenomenon is analyzed from the perspective of psychology, and corresponding countermeasures are put forward： to strengthen media literacy education; to build an interactive community of micro-media networks; and to create a positive and energetic atmosphere in the network field.