汝城沙洲村红色旅游创新发展研究

Research on the Innovative Development of Red Tourism in Ruchengshazhou

汝城作为红军突破国民党第二道封锁线的主战场,境内红色旅游资源丰富多彩,发展红色旅游景区的先天条件和格局已成,但是仍然存在许多限制汝城红色旅游发展的因素,如景点知名度不高且景区分散、红色文化内涵挖掘的不够充分以及红色旅游资源与其他旅游资源的整合度不够、基础设施不完善等。应通过产品创新、开发创新、服务创新和营销体验创新,提升红色旅游发展竞争力。

Ruchengshazhou,as the main battlefield which the red army breakthrough the second blockade of the Kuomintang,has a lot of revolution tourism resources. The congenital conditions and the pattern of developing revolution tourist attractions has became, but there are still many factors that limit the development of revolution tourism. For example, attractions are not well known and scattered;the cultural connotation of revolution culture is not sufficient; the integration of revolution tourism resources and other tourism resources is not enough; infrastructure is not perfect and so on. In order to improve Rucheng revolution tourism competitiveness, it puts forward four innovative development strategies: product innovation, development innovation, service innovation and marketing and experience innovation.