上海地区中高档中式服装品牌营销策略分析

On Marketing Strategy of High-End Chinese-Style Clothing Brand in Shanghai Area

近年来,上海中式服装市场已经形成了固定的商圈,但是海外品牌不断进入,竞争越发激烈,对中式服装品牌营销策略的研究成为必要。本文将上海中式服装市场相应品牌进行分类分析,并对影响消费者购买决策的因素进行相关性分析,从而对品牌营销策略做出双向的分析总结。

In recent years, because of the foreign brands5 entering, Chinese-style clothing market in Shanghai has formed a fixed business circle, and the competition has been increasingly fierce. The study of Chinese-style clothing brand marketing strategy is becoming necessary. This paper classifies the corresponding brands of Shanghai Chinese-style clothing market and analyzes the factors that influence the purchasing decisions of eonsumers,so as to make a bidirectional analysis and summary of the brand marketing strategy.