“互联网+”时代滑雪旅游产业发展策略研究

Strategy of Developing the Ski Tourist Industry in“Internet + ”Era

运用文献资料法、专家访谈法、实地考察法、逻辑分析法,基于"互联网+"时代滑雪旅游产业发展影响因素的分析,就"互联网+"时代滑雪旅游产业发展策略展开了具体研究。研究结果表明,"互联网+"时代滑雪旅游产业的发展要建立新的发展平台和宣传方式:滑雪旅游产业与O2O平台融合发展、滑雪旅游产业与VR+技术融合发展、网络旅游推广与传统宣传结合发展、构建"互联网+"滑雪旅游特色小镇公共信息服务平台。

With the methods of literature,expert interviews,actual investigation and logic analysis,based on the analysis of factors influencing the ski tourist industry in"Internet + "era,the paper has a specific study on the strategy of developing the ski tourist industry in"Internet + "era. The results show that in"Internet + "era,the development of ski tourist industry should need to build a new development platform and propaganda way: integrating the development of ski tourist industry with O2 O platform and VR + technology,combining the network tourism promotion with the traditional tourism propaganda,build the public information service platform of"Internet + ski tourism featured town".