新时代体育产业助推经济强国建设的作用与策略

The Role and Strategy of Sport Industry to Boost Economic Powerhouse Construction in the New Era

就新时代体育产业在国民经济中的地位、对建设经济强国的作用,以及未来体育产业助推经济强国建设的策略进行系统研究。认为:体育产业是我国重要的幸福产业、朝阳产业、绿色产业,具有较强的融合性特征;体育产业不仅有助于转变经济发展方式、调整产业结构、扩大内需、增加就业机会、提高劳动效率,还有助于减少医疗支出。推进体育产业发展应从转变观念、完善市场机制、推进运动项目产业发展、促进产业融合、优化发展环境、搭建服务平台、促进体育消费等方面着手。

The study conducted the analysis regarding the impact of sport industry on the economic powerhouse construction, and its future development strategy. The results conclude that sport industry is considered as the integration of happiness industry, sunrise industry and green industry in China. Sport industry not only helps change the mode of economic development, adjust the industrial structure, expand the domestic demand, increase the employment opportunities and labor efficiency, but helps reduce the medical expenditure. To promote the development of sports industry, we should start with changing ideas, completing market mechanism, and promoting the development of sports events industry, as well as promoting the industrial integration, optimizing the development environment, setting up the service platform, and promoting the sport consumption and so on.