O2O模式应用于农产品流通现代化的探讨

The O2O Model is Applied to the Modernization of Agricultural Products Circulation

我国农产品O2O面临模式不断创新、供应链资源不断整合、年轻一代消费者已经步入"社会化+本地化+移动化"消费时代的发展趋势,通过对农民专业合作社、农产品加工企业、批发市场、零售商等流通主体开展农产品O2O模式经营的分析,提出建设完善的数据处理中心、开拓客户资源手段、实现营销协同、打造快速高效的冷链物流配送、改造提升农产品流通主体运营能力等农产品O2O模式运行的保障机制。

China agricultural O2O face mode constantly inno-vation, supply chain resources integration, a young generation of consumers has been into the trend of“socialization＋local-ization＋mobile”consumption era, through to the farmers＇ pro-fessional cooperatives, agricultural products processing enter-prises, wholesale market, retailers such as the main body tocarry out the analysis of the O2O mode of agricultural prod-ucts business, put forward the construction of perfect dataprocessing center, expand customer resources means, to realizemarketing synergy, creating fast and efficient cold-chain logis-tics distribution, promote the circulation of agricultural prod-ucts operating ability of reform agricultural O2O mode ofsafeguard mechanism.