基于报童模型下的逆向物流存储策略研究

The Study of Inventory Control for Reverse Logistics Based a Newsvendor Model

研究了一个电商平台基于报童模型下逆向物流的最优订货策略问题。在现有的研究基础之上,电商平台为了扩大新产品的市场占有率并提高平台期望收益,通过增加努力成本,实行新的订货策略。并通过数值算例对模型结果进行说明,结果表明:通过一定的努力因素,电商平台可以扩大新产品的市场占有率以及优化自己的期望收益。

This paper studies the optimal order strategy of an E-commerce platform based on the newsvendor model for reverselogistics. On the basis of the existing research, the E-commerce platform expands the new products＇ marketing rate and improvesthe platform＇s expected profit by increasing the cost of efforts, to implement a new ordering strategy. The results of the model areillustrated by numerical examples, which shows that the E-commerce platform can enlarge the marketing rate of new products andoptimize their expected profit through certain effort factors.