城市文化建设背景下马拉松“热”的可持续发展研究

Study on the Sustainable Development of Marathon “Hot” under the Background of Urban Cultural Construction

基于城市文化建设背景,采用文献研究、案例分析等方法,分析了马拉松"热"现象背后存在的问题,主要是:基于经济文化视角,存在追逐最大化经济利益问题;基于精神文化视角,赛事存在同质化问题;基于制度文化视角,赛事标准和相关保障体系缺失;基于生态文化视角,赛事给城市文化生态造成了负面影响。建议:1)确立以人为本的发展目标;2)以城市特色文化打造特色赛事;3)制定完善相关马拉松赛事标准体系;4)建立完善赛事服务保障机制。

Based on the background of urban cultural construction, this paper analyzes the problems existing in the“ hot”phenomenon of marathon by means of literature research and case analysis. Mainly ：based on the view of economy and culture,there exists the problem of pursuing maximum economic benefits;based on the perspective of spiritual culture, the homogenizationof events exists;based on the perspective of institutional culture, the lack of competition standards and related security system;basedon the perspective of eco culture, events have a negative impact on urban cultural ecology.Suggest：1） establish the development goalof people-oriented;2） to create characteristic events with the characteristic culture of the city;3） formulate and improve the relevantstandard system of marathon events;4） establish and perfect the service guarantee mechanism.