基于Logistic回归模型的城镇居民体育消费意愿的影响因素研究

Factors of the Urban Residents' Sports Consumption Intention based on the Logistic Regression Model

采用问卷调查方法,运用Logistic回归模型分析我国城镇居民体育消费意愿的影响因素。实证研究结果表明,性别、文化程度、工作状况、月收入、消费观念、当前满意度、价格承受度对城镇居民的体育消费意愿存在正向影响,年龄对城镇居民体育消费意愿存在负向影响,周闲暇时间和信息获取对城镇居民体育消费意愿不存在显著影响。在实证研究基础上提出相关对策建议,以提升我国城镇居民体育消费意愿。

This paper analyzed the factors of urban residents＇ sports consumption intention based on the Logistic regression modelthrough the questionnaire survey. The empirical results indicate that gender, education degree, working condition, income, consumption concept, current satisfaction, price tolerance have the positive effect on the consumption intention, while age has a negative effect.Still, the free time per week and the information access have no significant effect. Finally, some suggestions were proposed based onthe empirical results so as to promote the urban residents＇ sports consumption intention.