论高校微信订阅号思想政治教育功能的优化

On the Optimization of the Ideological and Political Education Function of Colleges and Universities' We Chat Subscription

新媒体时代,高校微信订阅号传递信息的方式及沟通互动的模式,有利于增强思想政治教育的吸引力和辐射力、渗透力和感染力、亲和力和凝聚力;同时由于受信息内容、栏目设置、编辑风格等因素的影响,其思想政治教育功能发挥的效果各有偏差。高校应在坚持人文关怀、正面引导、坚定立场的原则下,努力拓展平台互动形式、提高内容推送质量、转变文本编辑风格、注重后台统计评估,进而优化其微信订阅号的思想政治教育功能。

In the new media age, the way of transmitting the information and the mode of communication and interaction of thecolleges and universities＇ WeChat subscription is beneficial to the enhancement of the ideological and political education＇s attraction andradiation, the penetrating force and the appeal, the affinity and the cohesive force. At the same time, due to the influence of information content, column settings, editing style and other factors, the effect of the ideological and political education function is different.Besides insisting on humane care, positive guidance, firm principle, the colleges and universities should strive to expand the platformof interactive form, improve content push quality, change of text editing style, and focus on the background statistical evaluation to optimize its ideological and political education function.