电子商务价值生态系统的构建

The Construction of E-commerce Value Ecosystem

文章基于DIKW模型进行模型构建,对价值生态系统理论的要素、结构、机制和功能进行梳理,报告了价值生态系统的现状,反映了价值生态系统理论的综合特性。系统由要素、结构、机制和功能决定,而功能是由要素、结构和机制决定。基于价值创造视角分析电子商务企业,创造价值就是电子商务企业的价值使命,电子商务企业需要首先形成实体价值平台,然后在信息要素的基础上系统运行。文章研究了基于经济租金理论的电子商务价值生态系统构成,在实现企业结构价值、用户价值、知识价值、信息价值和管理价值的基础上,进行价值生态创造和价值生态实现,以期在自组织演化中实现价值创造的研究目的。

The paper based on the DIKW model, report status of the ecosystem, reflects the variety of value ecosystem. The system is determined by elements, structures, mechanisms and functions, and the functions are determined by elements, structures and mechanisms. Based on the perspective of value creation, the analysis of e-commerce enterprises creates value is the mission of the value of e-commerce enterprises. E-commerce enterprises need to first form entity value platform, and then run on the basis of information elements. The article made a e-commerce ecosystem economic rent theory based on the foundation of realizing enterprise value structure, user value, knowledge value, information value and management value, value creation and value realization of ecological ecology, in order to study the evolution of self organization in creating value.