智能制造背景下制造业的商业模式创新——以沈阳机床为例

The Business Model Innovation of Manufacturing Industry based on Intelligent Manufacturing——Case Study of Shenyang Machine Tool

当前,由于技术的潜在价值必须通过商业模式的创新来实现,智能制造技术的深入发展正在引发制造业商业模式的变革。为研究智能制造的商业模式创新路径及运行机制,文章采取案例研究方法探讨了沈阳机床基于智能制造的商业模式创新。研究发现:对于智能制造背景下的商业模式创新,客户价值主张的满足是前提,盈利模式的设计是关键,客户界面的设计是核心;此外,企业必须进行准确的市场定位、构建合理的价值链结构、开发关键资源能力来促进商业模式创新。研究期望通过对沈阳机床智能制造背景下商业模式创新的探讨,为向中国制造2025迈进的制造业企业提供借鉴和参考。

At present, the development of intelligent manufacturing technology is triggering a change in the business model of the manufacturing industry, because the potential value of technology must be realized through the innovation of the business model. To analysis the innovation path and operation mechanism of the intelligent manufacturing business model, a case study method is adopted to explore the business model innovation based on the intelligent manufacturing of Shenyang Machine Tool. The study found that business model innovation in the context of intelligent manufacturing, the satisfaction of the customer value proposition is the premise, the design of the profit model is the key, the design of the customer interface is the core. In addition, enterprises must make accurate market positioning, build reasonable value chain structure and develop key resources capabilities, so as to promote business mode innovation. This article is expected to provide reference for manufacturing enterprises move towards to "made in China 2025" through the discussion of the business model innovation in the intelligent manufacturing background of Shenyang Machine Tool.