安徽省体育专业大学生的运动鞋消费现状调查研究

Investigation on sports shoes consumption for college students majored in physical education in Anhui

以安徽省500名体育专业大学生为研究对象,对安徽省体育专业大学生的运动鞋消费现状进行调查研究。调查结果表明:并不是所有体育专业大学生经常性进行运动鞋消费;几乎所有体育专业大学生消费的是中档运动鞋;国产品牌运动鞋消费是其主要选择;运动鞋消费金额在100~300元之间的最多。网店购买是体育专业大学生进行运动鞋消费的主要途径。提出的发展建议为:引导体育专业大学生合理进行运动鞋消费,并适当提高运动鞋消费档次;引导体育专业大学生积极支持国产品牌,并科学选择网店消费。

It takes 500 college students who majored in Physical Education in Anhui Province as the study object,and investigates their sports shoes consumption. The results show that: not all sports college students buy sports shoes regularly. Almost all sports professional college students buy the middle class sports shoes. Domestic brand sports shoes are their main choice. Most professional sports students would choose the price around100-300 yuan for each pair of sports shoes. The main way for college students to buy sports shoes is online shopping. Development suggestions are proposed: guide students develop reasonable consumption habit on sports shoes; guide college students to improve the consumption level of sports shoes, guide students to support the domestic sports brand actively; guide college students to choose the shop consumption scientifically.