苏州园林品牌价值研究

Academic Research of the Brand Value of Suzhou Gardens

苏州园林在自身的发展和完善中形成了五大价值,即历史、艺术、文化、技艺和人居环境价值,成为世界遗产是苏州城市璀璨的文化符号和重要品牌。在新时代来临之际,深度挖掘和张扬苏州园林品牌价值,对苏州城市当今和未来发展有着重要的价值和意义。即从苏州园林与苏州城市的关系、在城市布局中的作用、对人居环境和民众生活习俗的影响、对产业和经济结构的影响等方面,用中观的视野对苏州园林品牌价值进行深度研究,力求进一步张扬苏州园林作为苏州国家历史文化名城最重要的名片和永续发展的重要品牌。

There are five values formed in the development and improvement of Suzhou gardens： history, art, culture, technology and human settlement. The World Heritage is the brightest cultural symbol and the most important brand of Suzhou. It is important for Suzhou to exploit the value of Suzhou gardens in the new era, which is of great significance for the present and future development of the city of Suzhou. The aim of this paper is to analyze the relationship between Suzhou gardens and the city of Suzhou, the impact on the city layout, the influence on the human settlement and culture, the influence on the economic structure. The brand value of Suzhou gardens is deeply studied from the meso-view, to further the value of Suzhou gardens as an important image and sustainable brand of this historic city.