论阅读推广的研究范式

Study on the Research Paradigms of Reading Promotion

文章概述阅读推广的整体研究状况及其研究范式;将当前阅读推广研究归纳为六种范式:文史范式、图书馆学范式、阅读行为学范式、传播营销学范式、法理研究范式、阅读疗法范式;剖析每一范式流派的代表学者、研究主题、研究方法、主要观点等特征元素;总结这些范式在阅读推广研究领域中的地位;探究值得深入研究的主题与方向。

The paper summarizes the research status of reading promotion and the related research paradigms,classifies the current studies into six typesliterature and history paradigm,library science paradigm,readingbehavior paradigm,communication and marketing paradigm,legal principle paradigm and reading therapyparadigm,and analyzes the representative scholars,research topics,research methods,main viewpoints of eachparadigm,and the position of each paradigm in the study of reading promotion. The author then brings up thetopics which are worth further exploring.