学术社交网站用户社交不足的影响机理:基于质性方法的探索

The Mechanism of Users Social Insufficiency in Academic Social Networking Sites:Based on the Exploration of Qualitative Method

[目的／意义]探析用户在学术社交网站中社交不足的影响机理，为用户优化学术社交行为提供理论指引，同时也为学术社交网站探索和开发社交功能提供一定借鉴与参考。[方法／过程]借助NVivo11质性分析软件，对获取的41篇研究文献进行内容分析，梳理出学术社交网站用户社交不足的9个关键影响因素并聚焦为3个主要影响因素，在此基础上构建学术社交网站用户社交不足影响因素理论模型。[结果／结论]通过文献梳理表明，个体意向因素是学术社交网站用户社交不足的直接影响因素和内部驱动因素，平台客观条件与信息因素是间接影响因素和外部情境因素。其中，个体意向因素包括学术资本、主观规范、分享意识以及时间精力；平台客观条件包括学术声誉机制和后发劣势；信息因素包括信息效益、隐私信息和专业知识。

[ Purpose/significance] Exploring the factors influencing the social insufficiency of users in academic so- cial networking sites can provide some theoretical guidance for users to optimize academic social behavior and some refer- ence for exploring and developing social functions of social network platform. [ Method/process ] In this paper, we use NVivo 11 qualitative data analysis software to analyze the content of the 41 research literatures, sort out nine keyinfluenc- ingfactors of users social insufficiency in academic social networking sites and focus on three main influencing factors. On this basis, a theoretical model of social insufficiency for users in social networks is constructed. [ Result/conclusion ] The research shows that theindividual intention factor is the direct influence factor and the internal driving factor of the user＇ s social insufficiency in academic social networking sites, and the platform objective condition and the information factor are the indirect influence factors and the external situational factors. Among them, the individual intention factor includes aca- demic capital, subjective norm, sharing consciousness, and time energy; the platform objective condition includes aca- demic reputation mechanism and backwardness; information factor includes information efficiency, privacy information and professional knowledge.