摘要
《芳华》票房突破10亿,离不开路演与点映引发的＂涟漪式好评吸粉＂。在我的理解中,路演、点映,是通过小范围内的＂曝光＂,提前预热影片,获得口碑,为正式放映争取更大票房。这种宣传手法,让我联想到中国歌剧的＂自我保护＂。其实,这种思维普遍存在于众多舞台艺术类型中,为了方便聊天,我们暂以歌剧为例。一部质量不错的原创歌剧,在被问到＂可以录播吗＂,绝大多数回答是NO——你一播出,观众都看了,谁还进剧场？
The success of the film Youth is closely tied to the producers' strategy of road shows and special screenings. If the opera field becomes more open-minded in promoting "road shows" and "special performances," perhaps the audience base will expand.
出处
《歌剧》
2018年第2期96-97,共2页
Opera
