青年亚文化视角下的网络“鬼畜”文化——基于迷群文本生产的研究

The Internet "Ghost Animal" Culture from the Perspective of Youth Subculture: Research on the Text Based on the Fan Groups

所谓"鬼畜",指的是一种剪辑率和声画同步率极高的视频形式,以达到一种洗脑或爆笑的效果。鬼畜是对传统视频的颠覆,体现了对主流文化的反叛,属于网络青年亚文化。文章运用问卷调查法和访谈法,对鬼畜亚文化迷群的鬼畜文本生产行为与动机进行了分析。研究发现:鬼畜迷群文本生产的动机是自我价值实现、社交满足及情感的宣泄。鬼畜迷群所构建的话语体系更独立,相较其他亚文化显得更为专业、狭窄,迷群内部的认同感更高,因此以社交与自我认同建构的生产、消费导向更为明确。鬼畜文化展现出具有弱化抵抗、多元发展自身文化和偏重娱乐化的特质,符合后亚文化的典型特征。但这并不意味着"鬼畜文化"已经被彻底收编,目前它正处于一个略微尴尬的位置。

The so-caUed ＂ghost animal＂ refers to a form of video clipping and high synchronization of sound and painting, in order to achieve the effect of brainwashing or laughing. The ghost animal is the subversion of the traditional video, which embodies the rebellion against the mainstream culture and belongs to the youth subculture. By using the method of questionnaire and interview, this research analyzes the behavior and motivation of the text production of the ghost animal fan group. The study found that the motive of the text production of the ghost animal group is to realize the self-value, to satisfy the vanity, to meet the social satisfaction and to express the emotion. The discourse system constructed by ghost animal fans is more independent. Compared with other sub-cultures, it is more professional and narrow, and the identity of the fans is higher. Therefore, the production and consumption orientation constructed by social interaction and self-identification is more explicit. The ghost animal culture shows the characteristics of the weak resistance, the pluralistic development of its own culture and the preference for entertainment, which is in line with the typical characteristics of the post subculture. But this does not mean that the ＂ghost animal＂ culture has been thoroughly incorporated, it is in a slightly awkward position.