国内外网络新闻聚合平台常用编辑策略分析——以赫芬顿邮报和澎湃新闻为对象

Analysis of Online News Aggregation Platforms' Editing Strategy —— Based on the Research of The Huffington Post and The Paper.Cn

网络新闻聚合平台既要满足用户激增的信息量需求,又要在内容上体现原创价值,这需要网络新闻编辑打破传统编辑理念格局并进行策略调整。以赫芬顿邮报为代表的增量原创内容和以澎湃新闻为代表的增加聚合敞口,是当前新闻聚合平台在处理内容来源时的两种典型。前者在编辑技术上采取的嵌入式超链接是提高新闻利用效率的有效做法,但这种技术手段的应用需要编辑人员具备更成熟的资源盘活意识。后者扩充新闻来源能够有效扩容,但也需要编辑人员具备更明晰的把关意识。

Online news aggregation platforms not only have to meet the users booming needs of information, but also have to show the original value of content, which requires network news editors to break the traditional editorial pattern and make strategic adjustments. Expanding original content represented by The Huffingron Post and lowering aggregating threshold represented by The Paper are two typical strategies when handling content sources. The former strategy uses embedded hyperlinks in editing techniques which is indeed an effective way to improve the efficiency of using news. However, this method requires editors to gain more mature awareness of integrating resources. While the strategy of The Paper expands the news sources, but also needs more specific awareness of gate-keeping.