基于生态文明的竹产业集群区域品牌建设发展路径研究

Study on the development path of regional brand of bamboo industry cluster in AnJi based on Ecological Civilization

以区域品牌创建工作带动传统产业集群向现代产业集群成功转型,从而达到区域工业经济的持续发展,成为企业面临的重要课题。通过对安吉竹产业的实地调研,从生态文明的视角,围绕品牌建设、渠道拓展、科技创新、服务提升等工作重点,着力推进竹产业转型升级,并就如何提高产品品牌,提升企业品牌,进而创建区域品牌,提出了相应建设发展路径与对策。

It has become an important task for companies to build up regional brand and promote the transforma- tion of traditional industrial clusters into modern pattern, then that realize regional industrial economy＇s sustainable development. Through Anji bamboo industry investigation, with the eyes of ecological civilization, focus on the as- pects of brand building, channel expanding, technological innovation, and service improvement to exert on bamboo industry＇s transformation and upgrading research. For the improvement of products and company brand, after that to create its＂ regional brand- this article providing corresponding development path and solutions.