新形势下思想政治教育工作应对自媒体问题研究——以自媒体对军队思想政治教育为例

Opportunities and Challenges of We-Media to Ideological Education Work in Army

运用比较分析、问卷调查等研究方法,首先对自媒体和军队思想政治教育的概念内涵进行了界定,分析了自媒体对军队思想政治教育正反两方面的影响,进一步阐明了自媒体给军队思想政治教育工作带来的契机和全新挑战。其次,从理论借鉴和现实依据两大方面对自媒体时代下军队开展思想政治教育工作的可行性作出分析。最后,从指导思想、军营网络文化构建、自媒体环境建设、媒体监管和媒介素养的培养等方面,探索了自媒体环境下军队思想政治教育的对策与建议。

The paper applies comparative analysis and questionnaire to investigate the we-media and the ideological education work and defines their concepts and connotation. Next, the paper analyzes the positive and negative influences of we-media on the ideological education work in army and describes the opportunities and challenges of we-media to the ideological education work in army. Furthermore, the author of the paper makes an analysis of the feasibility of the ideological education work in army in the environment of we-media era from two aspects --- theoretical reference and practical basis. Finally, the author proposes some suggestions in syberculture construction in army, we-media environment construction, media supervision and media literacy.