移动互联网APP标识设计法律保护研究

RESEARCH ON LEGAL PROTECTION OF MOBILE INTERNET APP LOGO DESIGN

随着智能手机的兴起和移动互联网的发展,移动互联网APP标识设计的纠纷产生。APP标识实质上属于一种新的商业标识,与其他商业标志具有明显区别,一旦被他人抢注,同名APP将无法进入APP应用商店。未经他人许可使用他人设计的APP标识构成商标侵权。APP应用商店由于自身特殊的经营管理模式,不同于普通的网络服务提供商,因此无法援引"避风港原则"进行免责。一个好的APP标识设计应该具有可识别性、创新性和品牌特色。

With the rise of the smartphone and the development of mobile Internet,the infringement problem of mobile Internet APP logo design is generated. The APP logo is essentially a new commercial identification, which is obviously different from other business Iogos, Once the APPis taken by others, the APP of the same name will not be able to enter the APP store. Using an APP logo designed by others without permission of others constitutes trademark infringement. The APP store is different from the ordinary Intemet service provider because of its special operation and management mode, so it is unable to invoke the ＂safe haven principle＂ to disclaimer. A good APP logo design should be identifiable, innovative and brand characteristics,