想象与联想在平面设计中的价值研究

IMAGINATION AND ASSOCIATION IN THE STUDY OF THE VALUE OF GRAPHIC DESIGN

对于信息爆炸的社会图形语言具有其自身的易记性与直观性,而想象与联想是图形创意过程中最基本的方法之一。想象与联想在平面设计中能够增加信息有效传播的筹码,成为吸引眼球的亮点。结合想象与联想在平面设计中应用的具体案例,分析其在平面设计中对于创意产生以及信息创意化传播的作用,并将想象与联想的图形创意方法运用于今后平面设计之中,对平面设计的发展具有一定的意义。

The social graphics language for information explosion has its own easy-to-remember and intuitive, and imagination and association are one of the most basic methods in the process of graphic creativity. Imagination and Lenovo in graphic design can increase the effective dissemination of information chips become eye- catching highlights, Combined with the specific cases of imagination and association applied in graphic design, this paper analyzes the role of creative imagination and creative communication of information in graphic design, applies the graphic creative method of imagination and association in the future graphic design, The development of a certain significance.