新时代马克思主义大众化传播路径选择

The Selection of Marxism Popularization Communication Path in the New Era

随着网络和信息技术的发展以及新媒体的兴起,马克思主义大众传播迎来了新的机遇和挑战。互联网提升了马克思主义传播者的主体性,为传播者提供了丰富的信息资源和新载体,但同时也对传播主体、传播信息建设、传播模式的构建提出了新的要求。在互联网环境下推进马克思主义大众化传播,需从传播者精英化入手,依据传播介质的多样化和传播信息亲民性的特点寻找合适的策略以提升马克思主义大众化的互联网路径意识,开拓马克思主义大众化的互联网传播阵地,打造专业的互联网传播队伍,完善马克思主义大众化互动配合机制,从而构建全新的传播模式,强化马克思主义影响力。

With the development of network technology, information technology and new media technology, the Popularization of Marxism is facing new opportunities and challenges. The internet has promoted the subjectivity of Marxist communicators and provided its communicators with a wealth of information resources and new inter-media. At the same time, it also puts forward new requirements on communicators, information and the modes of communication. First, we should to select and cultivate outstanding Marxist communicators in the internet environment. Then, we should to raise awareness of the popularization of Marxism in the internet path, to open up the popularized Marxist popularization position for internet communication, to build up a professional internet dissemination team and perfect the mechanism of the popularization and integration of Marxism. Through these efforts, we can achieve the purpose of building a new mode of communication and strengthening the influence of Marxism.