基于能力培养《旅游市场营销》课程教学模式改革研究

Research on the Teaching Mode Reform of "Tourism Marketing" Courses Based on Ability Cultivation

《旅游市场营销》作为一门应用性课程,在实际的教学过程中有着诸多需要调整的地方。本文以2014级旅游管理两个班级为实验班,在教学方式、教学内容设计、教学考核三个方面分别作出调整,发现基于综合能力培养的B班在教学目标落实、课堂氛围、学生情感投入、实践能力、最终成绩方面均优于传统讲授的A班,这说明基于提升学生能力的教学改革是有利于课程目标完成的。

The tourism marketing has been changing in the teaching process,as an applied course.Based on two classes,who major in tourism managemet in 2014,through adjusting teaching mode,teaching content design,teaching assessment,we found the B class is better than the A class on the teaching goal,the class atmosphere,students' emotional engagement,practical skill,the final result.