多视角整合下企业社会责任对企业技术创新绩效的影响研究

An Empirical Research of the Influence of Corporate Social Responsibility(CSR)on Firm's Technological Innovation Performance with the Integration of Multiple Perspectives

以中国高新技术上市公司为样本,从知识和利益相关者的整合视角出发,研究了企业社会责任(CSR)对企业技术创新绩效的非线性影响作用,并进一步结合权变理论的视角探讨了组织惰性(企业规模和企业年龄)和外部环境(竞争强度和市场不确定性)对该影响的调节作用。研究表明,CSR对企业技术创新绩效具有倒U型影响,即CSR在某一临界点内能有效地促进企业技术创新绩效,但超过该临界点后会阻碍企业技术创新绩效。此外,企业规模与竞争强度均负向调节CSR对技术创新绩效之间的倒U型影响,即减弱CSR对技术创新绩效的促进作用,并加剧其对技术创新绩效的阻碍作用;而市场不确定性则是正向调节CSR的倒U型作用,即增强CSR对技术创新绩效的促进作用,减弱其对技术创新绩效的阻碍作用。

Based on the listed high-tech companies＇ data in China and drawing on the integrated perspective of knowledge and stakeholders, this study empirically investigates the nonlinear influence of CSR on firm＇s technological innovation performance, and further combines the perspective of con- tingency theory to examine the moderating effects of organizational inertia （firm size and firm age） and external environment （competition intensity and market uncertainty）. The findings indicate that the influence of CSR on technological innovation performance is inverted-U shaped-CSR can facilitate in- novation performance under a certain point, but once exceeding the point, it will turn to impede firm~ s innovation performance. Moreover, firm size and competition intensity both negatively moderate the inverted-U shaped influence of CSR on firm＇s innovation performance-weaken the facilitating effect and strengthen the impeding impact of CSR on innovation performance, while market uncertainty pos- itively moderates CSR＇s inverted-U shaped influence on innovation performance-strengthens the facili- tating effect and weakens the impeding impact of CSR on innovation performance.