摘要
高等职业教育从诞生到现在,培养了一大批人才,对于社会的发展意义重大。而今,学历也成为人们提升的一种方式,高等职业院校要想在激烈的竞争中求得生存,便需要以更高的标准、更加严格的纪律来要求自己,以更加美好的形象、与社会更加和谐的关系出现在大众的眼前。因此,高等职业院校在做好自己的本职工作之余,需要更加注重建立良好的公共关系,加大宣传力度。
From its birth to now, higher vocational education has trained a large number of talents, which is of great significance to the development of society. Today, education is also a way for people to ascend. If higher vocational colleges want to survive in the fierce competition, they need a higher standard, more strict discipline to demand themselves, in order to appear before the eyes of the masses with a better image, and a more harmonious relationship with society. Therefore, in addition to do their own work, higher vocational colleges and universities should pay more attention to the establishment of good public relations and increase publicity efforts.
出处
《中小企业管理与科技》
2018年第4期122-123,共2页
Management & Technology of SME
关键词
公共关系
高等职业院校
社会认同
public relations
higher vocational colleges
social identity