摘要
随着社会经济的持续增长和人们生活水平的日益提高,休闲农业已经成为我国新农村建设过程中一个朝阳产业,但现存的休闲农业旅游活动普遍缺乏创意,这在一定程度上限制了我国休闲农业经济的发展。论文出于探究休闲农业发展新方向的目的,以上海市浦东新区惠南镇为例,使用SWOT模型分析"时光寄存家"生态农庄的可行性,并就其发展规划提出相关对策和建议。
With the continuous growth of social economy and the increasing living standards of people, leisure agriculture has become a sunrise industry in the process of building new rural areas in China. But the existing leisure agricultural tourism activities are generally lack of creativity, and to a certain extent, it restricts the development of leisure agricultural economy in China. In order to explore the new direction of the development of leisure agriculture, taking Huinan town in Pudong new area of Shanghai city as an example, this paper uses the SWOT model to analyze the feasibility of the "Time Depository" ecological farm, and puts forward some relevant countermeasures and suggestions on its development plan.
作者
张煜雯
朱华靖
廖冰冰
施栩
潘颖贤
ZHANG Yu-wen;ZHU Hua-jing;LIAO Bing-bing;SHI Xu;PAN Ying-xian(Shanghai Lixin Accounting and Finance Institut)
出处
《中小企业管理与科技》
2018年第5期95-96,共2页
Management & Technology of SME
基金
项目名称为时光寄存家--小树苗养成计划
项目编号为201611639062
关键词
体验经济
果树认养
休闲农业
SWOT
发展战略
experience economy
adoption of fruit trees
leisure agriculture
SWOT
development strategy