商贸流通领域大学生创业成本产出分析

Cost and output analysis of college students entrepreneurship on the commercial circulation field

商贸流通流域是大学生创业的主要阵地,近几年大学生创业人数不断激增,仅2016年一年就达61.5万人。从表面看大学生创业在商贸流通领域正发展得如火如荼,但是实际上能够获得成功的概率相对较低,能够稳定运转并得到良性发展的企业仅维持在20%左右,而这20%的企业也在成本与产出方面存在很多问题,文章主要对该方面进行研究,找到问题所在,进而提出行之有效的解决措施。

The commercial circulation field is the main position of college students' entrepreneurship, and the number of college students' entrepreneurship has been increasing in recent years, which has reached 615 thousand in the last year only. The students in the commercial circulation field is developing like a raging fire from the surface, but actually the success probability is relatively low. The number of the enterprise, which have stable operation and the benign development is only around 20%. And the enterprises also have a lot of problems in the cost and output. This paper focuses on the research of this aspect, to find the problem and put forward effective measures.