数据挖掘在高校图书馆阅读推广中的应用研究

Research on the Application of Data Mining in University Library's Reading Promotion

阅读推广活动的出现与普及,是图书馆发展到一定层次、一定水平的产物。进行图书馆阅读推广工作,在某种程度上也是历史发展之必然,是图书馆发展的历史趋势。随着信息术的不断发展,图书馆积累了丰富的数字信息资源。采用数据挖掘技术对读者阅读、访问记录等数据进行分析和挖掘,从中发现读者阅读兴趣,为读者提供阅读推广服务,这对提高图书信息资源的利用率和响应国家政策,建立"书香社会"有着重要的理论和实践意义,图书馆的效益和价值也将被更大程度地彰显。

The emergence and popularization of reading promotion activity, is a product of library that develops to a certain gradation and certain level. Library＇s reading promotion work, to some extent, is the inevitable historical develop- ment, but also the historical development trend. As the continuous development of information technique, library has accumulated a wealth of digital information resource. Using data mining technique to analyze and excavate reading data and access records, and then find readers＇ reading habits and provide reading promotion service, has important theoretical and practical significance in improving the utilization rate of library information resource and giving response to national policy, as well as establishing scholarly society and highlighting library＇s benefit and value.