新形势下江苏省高职院校招生宣传长效机制研究

Research on the Long Term Mechanism of Enrollment Propaganda in Higher Vocational Colleges in Jiangsu under the New Situation

不断加快的高等教育大众化进程,加剧了高职院校间的生源竞争。是否拥有生源在很大程度上影响着院校的长远的发展前景。建立起招生宣传长效机制是开展招生工作的关键环节,对生源质量具有重要意义,需要高职学校立足区域文化、市场需求,经常举办形式多样的、与时代特征相符合的、凸显特色的校园文化活动,并且需要时刻保持先进性。本文以江苏省高职院校招生宣传长效机制作为研究对象,探究其中具有的重要意义,指出招生宣传长效机制的指导思想,结合其他高职院校的经验,提出若干建议。希望给予相关人士部分启发。

The acceleration of the popularization of higher education intensifies the competition among students in higher vocational colleges. Whether they have students or not will greatly affect the long-term development prospects of higher colleges.Establishing a long-term mechanism of enrollment is a key link in carrying out the recruitment work,which is of great significance to the quality of students in higher vocational schools. It needs to be based on the demand of regional culture and the market,often organized forms,and accord with the characteristics of the times,which can highlight the characteristics of the campus cultural activities with the need to keep the advanced nature. In this paper,the enrollment of higher vocational colleges in Jiangsu Province propaganda mechanism as the research object,it explores the significance of which is the guiding ideology that enrollment mechanism,combined with the experience of other higher vocational colleges and puts forward some suggestions. We can hope to give some inspiration to the relevant people.