摘要
商务英语广告在商品销售中的作用不可小觑,把握好不同文化的背景及底蕴,运用翻译策略来处理翻译过程中产生的文化迁移现象,才能真正实现商务广告翻译中的文化传真,达到商务广告的商业目的。
With the development of economic globalization,business English advertisements play a vital role in merchandising.In order to reach cultural authenticity and the commercial objects,it is necessary to grasp cultural deposits of different culture and apply strategies properly to deal with cultural transfer in the process of translation.
作者
曹炯
高洁
CAO Jiong;GAO Jie(Department of Foreign Languages, Jiangyin Polytechnic College, Jiangyin Jiangsu 214433, China)
基金
2016高校外语教学专项课题"基于混合教学模式的外语认知研究"(项目编号:2016SJA740020)
关键词
文化迁移
商务英语广告
翻译策略
cultural transfer
business English advertisements
translation strategy
