售价受新鲜度影响的产品运输方式选择与供应链渠道协调

Transportation mode selection and supply chain channel coordination of products with price depended on freshness

针对供应商和零售商组成的二级生鲜供应链,基于"一带一路"背景和一类售价受新鲜度影响的产品供应链,分别考察集中模式和分散模式下该类产品不同运输方式下的定价决策与渠道协调优化问题。研究发现:铁路运输方式下的最优售价比海运运输方式下的售价高,供应链成员的利润主要受新鲜度敏感性和运输成本共同影响,并得到了不同条件下的运输策略;利润分享契约在一定条件下可以协调海运运输下的分散供应链;当政府给予铁路运输补贴时,补助较小反而会损害供应链成员,特许经营权契约可以用于渠道协调并有助于零售商选择铁路运输。

According to the fresh two-stage supply chain consisted of one supplier and one retailer,based on the＂One Belt One Road＂and supply chain of product that price depended on the freshness,the pricing decisions and channel optimization in different modes of transportation were researched in both centralized and decentralized models.The results showed that the optimal price in rail transport was higher than that in shipping,meanwhile profits of supply chain members were mainly affected by both of freshness sensitivity and transportation cost.Transportation strategies were obtained of different conditions,which was of great significance for different products to choose the optimization mode for transportation.The profit-sharing contract could coordinate the decentralized supply chain in shipping under certain condition.The government subsidies were suitable for optimization in rail transport,however,it hurted the supply chain system.Franchise contract could be used to the channel coordination under the government subsidy and benefits the retailer to choose the rail transport.