我国滑雪产业的SCP范式分析

SCP Paradigm Analysis on Ski Industry in China

从现代产业经济学角度,运用SCP范式对我国滑雪产业的市场结构、市场行为和市场绩效进行研究。结果表明:我国滑雪产业目前处于垄断竞争的市场结构,滑雪产品存在一定的差异,滑雪产业市场发展潜力巨大,但发展中仍面临一些问题。建议:建立健全滑雪业标准体系,加强技术创新,加快提高产业集中度和实施产业融合,发展品牌经济,实施差异化发展策略,扩大滑雪消费市场等。

The paper uses the SCP paradigm to study the market structure, market behavior and market performance of ski industry in China from the viewpoint of modern industrial economics. The results show that： ski industry in China is currently in the market structure of monopolistic competitions, ski products are diverse and the market has great potential, but some problems also exist in the development. Suggestion： establishing and perfecting the standard system of ski industry, strengthening technological innovations, speeding up the industrial concentration and the implementation of industry integration, developing the brand economy, implementing variation development strategy and expanding the consumer market of ski.