中美体育产业发展的外部环境比较研究

Comparative Study on External Environment of Development of Sports Industry between China and America

采用文献资料法,对中美体育产业发展的外部环境进行比较。研究表明:美国实施体育产业政策较早,形成了完善的体育产业政策和体育管理体制,中国实施体育产业政策较晚,还没有形成完善的体育产业政策和体育管理体制;美国产业结构合理,形成了以服务业为主的产业结构,中国产业结构不合理,服务业比重较低;美国的体育文化、人口增长率、居民消费水平、科技研发支出等社会环境和科技环境向好。基于此,提出我国体育产业发展外部环境的优化策略。

Using methods of literature review and so on to compare the external environment of sports industry between China and America. The research shows that： America implemented the sports industry policy earlier and has formed complete sports industry policy and sports management system, however, China implemented it later and has not formed the complete policy and system; American industrial structure is reasonable, which mainly based on service industry, China＇s industrial structure is unreasonable and the proportion of service industry is low; social and technology environment of sports culture, growth rate of population, residents＇ consumption level, expenditure of science and technology research in America have been better. Based on this, the paper puts forward the optimization strategy of external environment for the development of sports industry in China.