安徽省影视文化宣传现状及发展研究

On the Publicity and Development of Film and Television Culture in Anhui

影视作品是地域文化宣传的重要媒介,影视作品的美化、积累、聚媒效应能够在短时间内强有力地宣传某一地区的文化特质,进而使之在经济、文化等诸多领域产生正面效果。研究运用比较分析的方法,综合影视剧中的安徽形象、安徽省的影视剧产业以及安徽省的影视节庆活动的现状,对安徽省影视文化宣传效果进行评析,并对如何利用影视媒介提高安徽地域文化影响力提出建议。

Film and television works are the important media of regional cultural publicity. The beautification, accumulation and media effect of film and television works can effectively publicize the cultural characteristics of a certain region in a short time, and then make it produce positive effects in many fields, such as economy, culture and so on. This paper will comparatively analyze Anhui television culture publicity effect from three aspects： Anhui image in TV series, Anhui TV drama industry and film festivals. At last this paper will put forward recommendations on how to use the film and television media to improve Anhui image.