试论儒家思想文化视域下的官民舆论场融通

On the Accommodation Channel Between Official and Public Opinion in the Vision of Confucianism Culture

当前,我国传媒格局正处于结构性转变之中,以党报等为代表的主流媒体舆论场和以互联网"自媒体"为代表的民间舆论场,在诸多新闻事件尤其是在面临突发事件时,报道角度和所持观点时常存有分歧,更甚者会相互博弈。在相互争锋的过程中,主流媒体在公众中的信任度有所降低,突出表现就是频遇"塔西佗陷阱"。官民两种话语体系隔阂、主流媒体信息输出方式单维度、公信力消减,是"两个舆论场"存在的重要原因。从儒家思想文化视域下探讨"两个舆论场"的融通之道,营造和谐的舆论生态环境,须以儒家文化为介质,通过信义人物塑造"信义媒体",通过客观报道凸显"诚实媒体",通过强化职业道德营建"礼智媒体"。

China＇ s media landscape is under structural shift currently, but angles and views of reports of mainstream media represented by Party newspapers, state television and national news agencies, and public opinion represented by Internet ＂We Media＂, often conflict and even contract mutually, especially in the case of emergencies. In the process of competing with each other, public trust in the mainstream media is decreasing, and the highlight is the ＂Tacitus Trap＂. The gap between the two kinds of discourse systems, the single dimension of mainstream media information output mode and the loss of credibility, are the main reasons for the existence of ＂two opinion fields＂. This article discus- ses the accommodation channel between official and public opinion in the vision of Confucianism cul- ture. Building a harmonious ecological public opinion could be based on the medium of the core of Confucianism ： ＂benevolence, righteousness, courtesy, wisdom and trust＂, ＂faith characters＂ can help to build ＂faith media＂, objective reporting can highlight ＂honest media＂, and strengthening pro- fessional ethics can help to build ＂ritual and wise media＂.