钦州品牌农业发展对策研究

A Study of the Development of Brand Agriculture in Qinzhou

钦州市通过实施特色农业提升工程,加强农产品品牌建设,铸就了一批农产品品牌,取得了较好的成效,但在品牌农业建设过程中还存在品牌知名度低、品牌结构单一、市场主体相对薄弱、政府扶持后劲不足等问题,为此,应壮大市场主体、优化品牌结构、加强宣传推广、加强政府支持力度、提升品牌知名度。

Qinzhou has established a number of brand agricultural products and made some achievements in agriculture devel- opment by implementing projects of developing agriculture with distinctive characteristics and strengthening agriculture products brand construction. Meanwhile, there are still difficulties in establishing brand agricultural products like low publicity of the brands, single brand structure, weak market entities and insufficient government support, etc. Therefore, should be taken to strengthen market entities, optimize brand structure, promote publicity, strengthen government support and enhance brand reputation.