创意林业的理论基础与发展路径

Theoretical Basis and Development Approach of Creative Forestry

创意林业以社会需求为导向,依托人们的知识、情感、经验、技能、想象力来推进林业资源开发创新和产品升级,提高附加值。它是森林多功能利用思想和林业可持续经营理念的重要体现,是创意经济与林业融合发展、林业转型升级的内在要求。创意林业的理论基础主要包括价值工程与多功能林业论、精神经济与市场需求理论、微笑曲线与创意产业理论。发展创意林业应注重培育创意人才,完善市场风险分担和知识产权保护两大机制,注重生态、文化、科技3个要素,创设逃避、审美、娱乐、教育4类体验,顺应归属、尊重、自我实现等5种需求,开发林中体验认知、近林康养旅居、森林文化展演等六大领域。

Oriented by social needs, the creative forestry developed and upgraded forestry resource based on people＇ s knowledge, emotion, experience, skill and imagination to raise added value. As an important embodiment of forest multi-function utilization and sustainable management concept, an inherent requirement for the integration between creative economy and forestry and a requirement for forestry transformation and upgrading, the creative forestry theory was mainly supported by value engineering and multi -functional forestry theory, spirit economy and market demand theory, smile curve and creative industry theory. The development of creative forestry should focus on cultivating creative talents, perfect the market risk sharing and intellectual property protection mechanisms, pay attention to ecology, culture, science and technology factors, create four types of experience, including escape, aesthetics, entertainment and education, conform to five demands including belonging, respect , self-realization and so on, as well as develop six programs such as cognitive experience in the forest, recuperation and sojourn near the forest, forest culture performance and so on.