博物馆的政治传播功能释读

The Political Communication Function of the Museum

博物馆作为一种大众媒介,是意识形态国家机器展示政治意图、传播政治信息的文化教育机构,是维系和支撑权力运作的空间载体。从政治传播的视角来看,博物馆以藏品为基础,通过内容设计、陈列展示、构建有效的政治符号等"再生产—解码"的方式来展示政治意图,当观众与现代语境下的展品价值发生接触时,展品就完成了政治文化信息的更新发展,从过去时变成现在进行时,成为观众学习的介质,从而实现政治传播的政治意义。

As a form of mass media, the museum is a cultural and educational institution that expresses the political intention of the ideological state apparatuse and disseminatesits politicalin formation, and a carrier that maintains and supports the operation of power. From the perspective of political communication, the museum, based on its collection, represents politics through content designing, exhibiting, and means of ＂reproduction-decoding＂ such as constructing effective political symbols. When the audience makes contacts with the exhibit in a modernist context, the political and cultural information that the exhibit carries is updated; a past tense becomes a present one. The exhibit then becomes a medium of learning for the audience and the meaning of the political communication is therefore made.