传统与现代:论大众传媒的性别塑造作用

Tradition and Modernity:on the Role of Gender Shaping in Mass Media

在信息时代,大众传媒几乎渗透到社会生活的各个领域,在性别塑造方面更是扮演了至关重要的社会角色,发挥着重要的作用。在多元性别文化的影响下,现代大众传媒传递与塑造的性别观念不是单一的某种性别观念,而是既包含传统刻板印象,又包含现代性别观念。文章以两性社会分工和两性气质为切入点,通过分析大众传媒对这两方面内容的报道,探究大众传媒进行性别塑造时出现传统与现代交织在一起的原因。

In the information age, mass media permeates almost every field of social life, and plays a crucial role in shaping sex. Under the influence of multi gender culture, the concept of gender transferred and shaped by modern mass media is not only a certain gender concept, but contains both traditional stereotype and modern gender concept. Based on the gender division of labor in society and gender temperament as the breakthrough point, through the analysis of the reports in mass media, this article explore the reasons of intertwinement of traditional and modern mass media in sex building.