高职市场营销实践教学体系构建

Construction of Marketing Practice Teaching System in Higher Vocational College

阐述高职院校市场营销专业实践教学模式,首先简述当前市场营销专业人才的需求情况,然后从就业导向的实践模式、实践教学内容建设、教学保障机制构建、高效实践教学体系构建、合理评价系统的构建等方面阐述具体的策略。

This paper expounds the practice teaching mode of marketing in higher vocational colleges. Firstly, it briefly introduces the demand situation of current marketing talents, and then constructs from the practice - oriented practice mode, the construction of practical teaching content, the construction of teaching guarantee mechanism, the construction of efficient teaching system, Reasonable evaluation system and other aspects of the construction of specific strategies.