山西电能替代发展现状及营销策略研究

Research on marketing strategy and the status of electric energy alternatives in Shanxi province

针对山西各地市的电能替代项目进行了调查研究,分析山西电能替代的发展现状及潜力。着重阐述了山西在电能替代实施过程中,电力营销工作方面存在的困难和不足,对未来山西电能替代工作及营销策略提出了参考建议。

The electric energy substitution projects in various cities of Shanxi were investigated. The paper analyzes the current situation and development potential of electric energy alternative in Shanxi. It focuses on the difficulty and deficiency in power marketing, during the implementation of the electric energy alternative in Shanxi. Finally, the development direction and suggestions on marketing strategy of electric energy alternative for the future in Shanxi are proposed.